Sure it’s a New Year with new trends and new resolutions and a whole bunch of new everything. There is nothing wrong with new stuff, a new outlook, a new focus, new goals but let’s celebrate the old too! Consumers are obsessed with new and while it’s nice, old gets tossed usually without reason other than it being old. The mentality of most consumers give products a lifespan of only 6 months. Six months is considered old in product world, imagine that. So let’s enjoy the New Year AND celebrate the old too.
Let’s start a new mantra for 2013……instead of “out with the old in with the new”…how about “stick with the old if we don’t need new”!